Spotlight Fire


ChallengeThe challenge was to increase awareness to any potential clients in regard to targeted advertising.SolutionWe came up with a humorous but informative campaign that showed how an advertiser’s failure to reach its target/demo audience can be detrimental to its bottom line, and how advertising with Effectv helps advertisers reach the RIGHT eyeballs their businesses.ResultsAward winning 4-spot campaign that was originally produced for the local region but ended up being picked up by the corporate office.

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