Columbia Dental

ChallengeColumbia Dental had been working with a production company in Connecticut and was hungry to create new fresh creative. Its goal was to break into the dental implant market. With six offices, it was up against national agencies. It really wanted the overall look of a national agency but wanted to differentiate itself from their competitors.SolutionThrough a strategy of integrating personal stories of dental implant patients and how the experience changed their lives, we created a 30 second general dental implant ad and a 30 second taggable implant ad.ResultsThe client was thrilled with the results. In just a few weeks it had more people call about its dental implant services than they ever had before. With the success of the creative they client decided to use Mnemonic as its premiere creative destination.

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