ChallengeAlbany Bank has been a prominent business bank chain in Chicago for over thirty years. In that time, it has established a strong recognizable brand in the communities it serves. Its customers are loyal and have been with the bank for many years. However, it was time to change tactics in order to attract the next generation of clients who will grow with the business.SolutionOur strategic approach was to emphasis that this is a bank with the technologies, security and products of a national chain but with the personal service and attention of a local business.ResultsThe client is both excited and proud of the new way its brand is being represented and increased its media schedule with us. We also created versions of its commercial that are optimized for the various social media platforms.

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